DrinkAR Press Coverage

Casillero del Diablo Cellar Game

New York (April 18, 2019) – Casillero del Diablo unveils a new way to experience its award-winning wine portfolio through the augmented reality app “Drink AR.” For the first time, users can now scan the label of any Casillero del Diablo Reserva wine to enter a virtual world of the vineyard’s 140-year-old cellar.

Trivento AR Soccer Game

Trivento, the first official wine of Major League Soccer (MLS) and a 2019 All-Star Game sponsor, will bring its groundbreaking augmented reality soccer game to life in Orlando, FL, at select events during the thrilling lead-up to the 2019 MLS All-Star Game presented by Target. A leading Argentine import celebrated for its acclaimed Malbec, Trivento is marrying soccer and wine in a gamification first with its interactive AR experience, available now.

Fetzer Drizly Partnership

MENDOCINO COUNTY, Calif., Aug. 20, 2019 — In a first for the wine industry, powerhouse South American brands Casillero del Diablo, Trivento and Frontera today announce the launch of an innovative mobile partnership with beverage delivery app Drizly. Following a quick scan of any bottle of Casillero del Diablo Reserva, Trivento Reserve or Frontera 750ml wine, users are transported to immersive augmented reality experiences powered by DrinkAR. And now, for the first time ever, Drizly has been seamlessly integrated into each brand’s AR platform, offering users the ability to click to purchase a featured wine—and have it delivered to their doorstep in as little as 60 minutes.